Schwag

Germans might not have a word for the mountains of branded free stuff given away at giant, nebulously defined charity events.

Near-equivalents:

Beute, pirate treasure.

Kostenlose Scheiße, free stuff.

Werbeartikel, promotional merchandise.

Streuartikel, “scatter merchandise,” chaff items, inexpensive branded things made for distribution as free gifts. German Wikipedia authors wrote, “The efficacy of this form of marketing, in other words the number of new business deals made in the wake of one of these campaigns, is often estimated as quite low.”

Oscars-Geschenktüten, Oscars™ goodie bags, which have been described in German media.

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