Bildungsbroker-Blödsinn

Education broker balderdash.

A British charity called the Universities and Colleges Admissions Service (Ucas.com) which “controls admissions to U.K. universities,” charging fees of ~£23 per student to help >700,000 students sign up for university courses in the U.K. each year, has been selling marketers the data of those students and the data of ~15,000 of their parents and the data of younger children aged 13 to 16 who sign up for courses via another program they offer.

The charity has a “commercial arm” that apparently made £12 million in 2013 from selling the students’ information, to customers such as mobile phone companies, a large software company and a beverages company. The charity’s spokesperson told reporters they are “strictly legal,” selling children’s data within the requirements of British law.

The level of civilization this implies is lower than expected.

Achtung: an analyst said the sort of “carefully selected third parties” checkbox Ucas used “is usually preceded by a triple negative question so you don’t know if ticking the box gets you more mail or less.” In the case of Ucas, students didn’t dare opt out of sharing their contact data for fear of not receiving college offers.

(BILL doongz broke ah   BLID zinn.)

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