“Shponsoring tickets,” a new kind of money-equivalent created by big soccer and big stadiums. Shponsoring tickets nominally worth hundreds of thousands of euros can be printed for each large soccer game, apparently.
After auditors found valuable sheafs of these lying around in soccer club safes, German companies started developing accounting procedures to document gifted sports tickets. Now when German companies are caught in some other impropriety people point out it’s ridiculous that … isn’t being tracked as carefully as soccer tickets.
Update on 07 Mar 2014: Reporting on the Ukrainian crisis mentioned that Germany’s biggest soccer sponsorship is Deutsche Telekom’s, for the team Bayern Munich, and the second-biggest is Gazprom, for Schalke 04.
(SHPON soar ingk CAW ten.)